Accounting Softwares

Small Business Success: A Look at Intuit’s QuickBooks Connect

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Published: 16 Oct 2024

Last Updated: 08 Oct 2026

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For a small business owner, every conference comes down to one practical question: is it worth stepping away from the business for a few days? Intuit’s QuickBooks® Connect event is one that many QuickBooks users weigh up, so we at Penieltech, as independent consultants for QuickBooks software, took a look at what it offered.
Intuit reported that 96 percent of business owners who attended QuickBooks Connect said it helped them run their businesses better. Intuit credited the result to the people behind the event and to feedback from small business owners, which it uses to shape each edition.
At the time of writing, Intuit had announced that that year’s QuickBooks Connect would run Nov. 6-8 in San Jose, California. Here is our independent take on why small business owners considered going.
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Flexible ways to learn. Intuit described several formats for attendees: one-to-one sessions with marketing consultants, mentoring programs, and QuickBooks product specialists available to answer questions. Owners could pick whichever format suited the way they like to learn.
Practical skills for everyday work. The agenda included hands-on Learning Labs and small-group sessions led by specialists and fellow business owners, networking meetups, and a Tech Theatre showing new QuickBooks technology in action.
Tools and apps to support growth. Visitors could try third-party apps, watch demos at the QuickBooks booth and preview upcoming product features from the main stage. App developers were on hand to explain how their tools can save time and help a small business scale.
One-to-one advice. Individual sessions gave owners personal guidance and product help focused on their own business.
Stories from other entrepreneurs. Main-stage speakers talked about the setbacks they faced and how they built successful businesses, the kind of lessons any owner can relate to.
In short, events like QuickBooks Connect can give small business owners ideas and skills they can apply straight away. If you use QuickBooks software in Dubai or elsewhere in the UAE and want help putting those ideas into practice, Penieltech’s independent consultants can help with setup, training and ongoing support for QuickBooks users. Penieltech is not affiliated with Intuit; for details of Intuit’s events and for Intuit’s own QuickBooks support, visit quickbooks.intuit.com.

Intuit, QuickBooks, QuickBooks Online, QuickBooks Desktop, QuickBooks Enterprise, QuickBooks Point of Sale and ProAdvisor are trademarks or registered trademarks of Intuit Inc. in the United States and other countries, used here only to identify the software we work with. Peniel Technology LLC is an independent provider of implementation, training and support services for QuickBooks® software. We are not affiliated with, endorsed by, sponsored by or an agent of Intuit Inc. For support provided directly by Intuit, visit quickbooks.intuit.com. All other trademarks are the property of their respective owners.

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