What is lead conversion in CRM and why is it important

By | July 25, 2023

Finding customers might seem so challenging that many businesses spend excessive amounts of money on lead generation, but fail to convert those leads into sales. Only one in twenty-five internet visitors is ready to buy. Your sales team will be responsible for guiding them the rest of the way. How can you convert visitors into clients once they’ve expressed interest in your company? This procedure is referred to as lead conversion.

What is lead conversion in CRM and why is it important

Let’s explore how to create a lead conversion plan for your business and how to use CRM software Dubai to increase your existing conversion rate.

What is lead conversion?

Lead conversion is the process of converting a lead into a customer. This procedure varies greatly between businesses and covers anything from sales methods to marketing materials.

Where lead generation finishes, the conversion of the lead process begins. Potential customers leave the generation stage and enter the conversion stage if they visit your website and provide their contact information.

Though there are countless tactics for guiding leads through the conversion phase, the majority of procedures involve these crucial transitions:

They begin as leads, develop into marketing-qualified leads (MQL), and then turn into sales-qualified leads (SQL).

Why is it important to track Lead conversion?

Tracking your lead conversion rate has several benefits from financial ones like budgeting to operational ones like streamlining your lead-to-sale flow.

Enhance your budget planning:

Your LCR enables you to monitor the ROI of your lead generation initiatives. You can use it to support your marketing expenditures and decide where to distribute your budget wisely.

Compare these methods: You can compare the results of various lead-generating initiatives using your lead conversion rate to increase their efficiency.

Tracking the conversion of leads can give you important information about the client journey. This will help you better understand it. For instance, you might discover that leads from a specific source are more likely to convert if they get a call from you within two days.

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    How to calculate the lead conversion rate?

    Businesses can determine their lead conversion rate (LRC) by multiplying the result by 100 and dividing the number of leads by the number of conversions. The following formula can be used to determine your lead conversion rate:

    LCR is equal to (Total Conversions / Total Leads) x 100.

    By applying this calculation, the lead conversion rate for a company with 100 leads and 10 sales would be 10%.

    How does CRM Software help in Sales Lead Conversion?

    CRM system may assist small businesses in generating leads and turning those prospects into lifelong clients. Maintaining the customer’s data, not only makes the work of the sales staff easier but also fosters relationships with the customers.

    A sales CRM system Dubai optimizes and automates the entire sales process. Additionally, it ensures that no calls, meetings, revenues, or even demos are missed.

    Salespeople can carry out a variety of tasks with an intuitive CRM system. It involves removing unqualified leads, enhancing your sales funnel, regularly following up, and segmenting your audiences.

    Along with the management platform you require, a decent CRM will also provide you with tools for lead generation and sales prospecting. Since time is money, you’ll be better off if you can rely on your system to automate as much of the conversion process as possible.

    Software for sales CRM is helpful since it can identify accurate data on qualified prospects by eliminating duplication. Additionally, CRM software advances all prospective leads to the subsequent stage of the pipeline.

    Top 10 CRM Software in Dubai

    You can see the proportion of leads lost at each distinct stage using the Elate sales CRM. Therefore, if a business discovers that a certain proportion of leads are lost during the proposal stage, it can look into it and take action to enhance the proposal process.

    Improve your lead conversion with Elate CRM software

    A lead-focused sales CRM management and automation can help you make conversion easier even though it will never be a simple, relatively easy process. Elate CRM is a distinctive, all-inclusive CRM with a variety of lead-focused features, such as:

    • Tracking and visibility of the pipeline
    • Lead management in CRM and lead scoring
    • Automated communication
    • Advanced customer profiles
    • Cross-departmental coordination

    By lead management software

    It is necessary to update this section with all the leads that the sales representatives have generated. This allows you to keep track of every possible consumer and their key information. You can use this section to fill in information about the interested products, the price they wish to pay, and the adjustments they require.

    Give the leads to the appropriate sales representatives or members of the support team for additional follow-up and discussion.

    Depending on how interested new leads are in your product or service, the sales and marketing teams may advance them to opportunities. Additionally, you may examine each executive’s performance by getting a report on how many leads they generate. 

    This software is the best CRM software for small businesses as well as medium-scale businesses.


    It might be difficult to keep track of a sizable database of leads, communicate with prospects through numerous channels, and remember when to follow up.

    To avoid making a mistake and losing the company, a lot of information needs to be structured. Utilize the Elate sales CRM to arrange and keep track of the leads’ online activity before analyzing the data.

    With Elate, you can assist clients in setting up CRMs to increase productivity.

    Your team has to feel like their sales software is behind them, regardless of the lead management technique you’re employing.