Penieltech is seeking a highly skilled Paid Campaign Executive with over 5 years of experience to lead and optimize our paid advertising strategies. The ideal candidate will manage PPC campaigns, analyze performance metrics, and drive ROI-focused initiatives across multiple platforms.
Employment Type: Full-time
Key Responsibilities
- Plan, create, and manage paid campaigns on platforms like Google Ads, Facebook, LinkedIn, and Instagram.
- Conduct keyword research, audience targeting, and competitive analysis to optimize campaign performance.
- Monitor and analyze campaign performance metrics (CTR, CPC, ROI, etc.) and generate actionable insights.
- Develop A/B testing strategies for ad creatives, landing pages, and targeting options.
- Collaborate with design and content teams to create compelling ad creatives and copy.
- Ensure campaigns align with business objectives and deliver measurable results.
- Manage campaign budgets and ensure efficient allocation of ad spend.
- Stay updated with the latest trends and best practices in digital advertising.
Qualifications
- Bachelor’s degree in Marketing, Advertising, or a related field.
- 5+ years of proven experience in managing paid campaigns across multiple platforms.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC tools.
- Strong analytical skills with experience in tools like Google Analytics and Data Studio.
- Excellent communication and teamwork skills.
Preferred Skills
- Certification in Google Ads or Facebook Blueprint is an advantage.
- Experience with programmatic advertising and retargeting campaigns.
- Knowledge of SEO and content marketing strategies is a plus.
- Familiarity with Middle East market trends and audience behaviour.
Why Join Us?
- Work with a dynamic team delivering impactful results.
- Opportunity to manage high-budget campaigns for leading businesses in the Middle East.
- Competitive salary, performance bonuses, and professional development opportunities.
Work Location: Penieltech Offices (Dubai, UAE, Oman, Middle East Region, India)
Send your resume to [email protected]